
UGC hooks Composer rendered for percify.io
What you need
- A brand with a Brand DNA. See Extract your brand from a website.
- To post plays to your accounts, a Scale plan or higher, or an extra account slot. See scheduling. Downloading needs neither.
Make a play for your brand
1
Open Composer
Pick your brand in the sidebar and open Composer (it sits under Overview and Competitors). Composer opens on the Plays tab.
2
Browse the wall
Each card is a play wearing your brand’s words. Hover a card to play it. Press Keep it on the ones you like, Not for us to swap in another play, or New angle to rewrite the words.
3
Open a play to edit it
Click a card. On the Yours tab you see The angle the words were written from and what appears On screen. Pick another angle under Write it from (Market, Pillars, Value, Edge or Your own), or go back to one of your Earlier takes. The Style tab sets the type, size and spacing, and colour. The Original tab shows the post the play came from.
4
Download or schedule
Press Download on the Yours tab to render an MP4 with the original sound. Or keep five plays: they gather in the dock at the bottom of the wall (“Keep five to fill a week”), and Autoschedule asks where they should post, or lets you Save to library instead.
Which kinds of play are there?
Turn kinds on or off in Settings under Formats (Captions, Post cards, Green screen, Scene edits, UGC hooks). Split screens are grouped with Scene edits.
How much does Composer cost?
When a limit is reached you see “Daily limit reached. Try again tomorrow.” At the end of the day’s plays the wall says That was it for today, and offers See plans when a higher plan scrolls further.
Settings that shape the wall
Open the Settings tab in Composer:- Brand mentions: how often the words name your brand: Never, Now and then (about one play in four), Often (about half) or Every play.
- Brand safety: Strict (only plays any brand could post), Balanced (adds slapstick, pranks and light innuendo) or Bold (adds film violence, crime jokes and edgy moments).
- Autoposting: which platforms the plays are for, 1 a day, 2 a day or 3 a day, Every day or Weekdays, and the posting hour. Posts start the next day, three hours apart. With Autoposting on, keeping a fifth play schedules the five, and you confirm once.
- Autopilot: posts at those times by itself and chooses plays by what performs. See scheduling.
- Post card account: the name, handle, picture and check mark shown on post card plays.
Tips
- Your thumbs steer the wall: kinds you keep come round more often, and plays you pass on stop appearing for this brand.
- Once your posted plays have views, the wall and the words lean toward the kinds and angles that earned them. See post performance.
- Run a market scan on the brand’s Competitors page to add Market angles to write from. See competitor intelligence.
Related
Schedule posts to Instagram, TikTok and YouTube
Connect accounts and post your plays.
Track views on scheduled posts
See which plays and angles get views.
Extract your brand from a website
The voice and angles the words come from.
Plan a week of on-brand posts
Talking videos, carousels and images on a dated plan.