Percify Viral Intelligence
What you need
Track a competitor
1
Open Competitors
Pick your brand in the sidebar and open Competitors. The page has three tabs: Competitors, You and Posts.
2
Paste a profile link
On the Competitors tab, paste a TikTok, Instagram, YouTube or X profile link (for example
tiktok.com/@handle or instagram.com/handle) and press Add. Their recent posts are fetched in the background at no cost.3
Add a Meta advertiser
Open the advertiser in the Facebook Ad Library, copy the link and paste it into the same box. The country, media type, active status and sort you picked in the Ad Library are kept, so every refresh shows that same view. If you do not have the link, use Find a Meta advertiser by name (Search · 1 credit).
4
Refresh
Press Refresh all to pull new posts for every tracked account, or select one account and press Refresh @handle. The button stands out once the posts are more than 24 hours old.
instagram.com/theirhandle instead. For YouTube, paste the channel link (youtube.com/@theirhandle). You can track up to 40 competitors per brand.
How are posts ranked?
Sort the wall with:- Top: biggest raw reach.
- Breakout: furthest above their platform’s median.
- Newest: most recently posted.
- Most shown (Meta ads): Meta’s own impression ranking, live ads first.
- Longest run (Meta ads): ads running longest, which is what the advertiser keeps paying to renew.
Meta’s Ad Library does not publish spend, reach or view counts for commercial ads, so Meta ads show no view numbers. X posts also come without view counts, so they are ranked on likes, comments and shares.
What can I do with a post?
Open any post to:- Break it down: analyze the hook, scenes, pacing and audio.
- Take to Replicate: build a shot-by-shot recreation.
- Use this format: point a saved format at this post.
- Get the script (Meta ads): the ad’s spoken script for 3 credits, refunded when no script exists.
How much does it cost?
A refresh that finds nothing at all is refunded. If you are short of credits you see “A competitor refresh costs N credits.” See not enough credits.
The You and Posts tabs
- You: add your own TikTok, Instagram, YouTube or X handles (“Your @handle or profile link”, up to 10) to see your posts ranked against your market’s median. Meta ad accounts can only be tracked as competitors.
- Posts: Run a scan searches TikTok, Instagram and YouTube for posts in your market, using your Brand DNA (such as your category and what you offer). Turn on Competitor ads to also pull what competitors run on Meta. A scan that finds nothing is refunded, and you can run up to 10 scans a day. Scans also give Composer and new campaigns market angles to write from.
Boards
Group tracked accounts into named boards, up to 20 per brand. Adding an account while a board is open adds it to that board (Add to board name). Pin shows a board in the sidebar under the brand. Share opens Publish board, which makes a read-only public link, with options for Starred posts only and Show the numbers (views, medians and multipliers). Turn Publish board off and the link stops working straight away.FAQ
Does Percify show how much a competitor spends on Meta ads?
Does Percify show how much a competitor spends on Meta ads?
No. Meta does not publish spend or impressions for commercial ads. Percify shows the ads, Meta’s own order of the most shown ones, and how long each has been running.
Does removing a competitor delete their posts?
Does removing a competitor delete their posts?
No. Posts already fetched stay, because plans and angles may already point to them.
Can I track LinkedIn, Facebook pages or Pinterest?
Can I track LinkedIn, Facebook pages or Pinterest?
No. Tracking covers TikTok, Instagram, YouTube and X profiles, and Meta advertisers through the Ad Library.
Related
Make UGC hook and split-screen posts
Write plays from market angles.
Plan a week of on-brand posts
Campaign briefs drafted from your market evidence.
Track views on scheduled posts
How your own posts do.
How Percify credits work
What refreshes and scans cost.