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Percify Brand DNA reads your website and turns it into a brand profile you can edit: your name, logo, colors, fonts, tone of voice, audiences, what you sell and who you compete with. Paste a URL on the brand onboarding page and the read takes about a minute. The first brand read on an account uses no credits; each read after that costs 10 credits.
Percify brand onboarding screen with the tabs Grow my business, Build from idea and Start from images above a website field

Brand onboarding: paste a website, describe an idea, or start from images

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What you need

  • A Percify account. You can open the page signed out, but the read only starts after you sign up or sign in. Creating an account costs nothing; generating uses credits from a plan or a credit pack (see credits and payments).
  • Your website address. No website yet? Use Build from idea or Start from images instead (see below).

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Read your brand from a URL

1

Open brand onboarding

Go to app.percify.io/brand-onboarding.
2

Choose Grow my business

Pick the Grow my business tab, type your site (for example yourwebsite.com) and press the arrow button.
3

Answer the quick questions while it reads

While Percify reads your site it asks who the brand is (Me, My company or A product), what the content should do, and how much you want to post.
4

Check your Brand DNA

The Your Brand DNA screen shows what was read. Click a tile to fix the brand name, headline, language or brand colors, then press Continue.
Brand DNA card for percify.io showing palette, type, voice, audience and pillars, beside a weekly plan card and a UGC hook video

The Brand DNA Percify read from percify.io, next to a week it planned and a UGC hook

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What does Brand DNA read from my website?

Percify fetches your homepage and up to three key pages it finds linked there (such as about, pricing, product or FAQ pages), then builds the profile from what it read. The read is instructed to stay grounded in your pages and not invent offerings, prices or claims. Anything it could not work out is listed under What the read was unsure about, so you know what to check.
Some sites keep their brand colors only inside the logo image or load everything with JavaScript. If a tile says Not detected, add the value by hand.

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No website? Start from an idea or images

  • Build from idea: describe the business in 10 to 2,000 characters. Percify proposes a name, audience, voice, pillars and real competitors, and lists what it proposed so you can confirm or change it.
  • Start from images: upload up to 4 JPEG, PNG or WebP images (your logo, product shots, or photos of yourself). Add a name, a sentence about what you do and who it is for, and optionally accounts you want to look like. Photos of a person build a personal brand; a logo and product shots build a business brand with colors sampled from the images.

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How much does it cost?

You can start up to 10 brand reads a day. Past that you see “Daily brand-analysis limit reached. Try again tomorrow.” If you do not have enough credits you see “Analysing a brand costs 10 credits.” See not enough credits, how credits work and payments.

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How to edit your Brand DNA

Open the brand in app.percify.io/home/brands.
  • Brand tab: the Brand DNA tiles, What we offer, Products on the site, Voice, What you promise, Positioning, Proof, Content pillars, and Cast (the faces and voices used in videos for this brand).
  • Audience tab: who you are for.
  • Guidelines tab: Content posture, Guardrails (what the brand may never say), Competitors, Visual reference, and house style rules such as Say this, not that, Always say and Required line.
  • Settings tab: brand name, domain, languages (“Campaigns are written in these”) and Re-scan the site.
Re-scan the site reads your pages again and replaces what the scan reads, such as voice, offerings, competitors and visual style, so hand edits to those fields are overwritten. Content posture, guardrails, house style, and audiences you marked as targets are kept. If the brand was read or edited in the last 7 days, a re-scan returns the saved read instead of reading the site again.
To take the profile elsewhere, use Export brand scan in the brand header: Copy brief, Markdown, Claude skill, Spreadsheet or Raw data.

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FAQ

Add brands from app.percify.io/home/brands, where all your brands are listed. Every brand read after your first costs 10 credits.
No. It only reads and stores your brand. Plans, posts and scheduling use it afterwards: see plan a week of posts, Composer and scheduling.
The read only sees colors and fonts your site declares in its styles. Brands whose colors live only inside a logo image, or sites that build their styles in JavaScript, can come back empty. Click the tile and add them.

Plan a week of on-brand posts

Turn the Brand DNA into a dated plan.

Make UGC hook and split-screen posts

Composer writes your brand’s words into formats that work now.

See competitors' posts and Meta ads

Track the accounts you are measured against.

How Percify credits work

What credits cost and what they buy.
See the product page at percify.io/brand-os.
Last modified on September 16, 2026